Skip Nav

What are different types of Marketing Research?

Exploratory Research

❶FluidSurveys is no longer offering access, signups or payments to its service as of December 15, Today, we will discuss exploratory research, its unique characteristics and the various ways it can be implemented into your research design.

Descriptive Research

Types of Exploratory Research Design
13 Comments
Navigation menu

Throughout the discussion, future buying attitudes, present buying opinion etc. Researchers can understand a lot in regards to a problem by studying carefully selected examples or cases of the phenomenon. Case histories of businesses that have gone through an identical problem may be available. These case studies are suitable to undertake exploratory research.

A researcher must examine carefully the previously published case studies with regard to variables like price, advertisement, changes in the trend, etc. A Washing machine producing firm feels that its share of the market is decreasing whereas the overall industry is thriving. As a result of a trade restriction imposed by a country, auto exports are down and hence sales of a company making cars for exports is on the decline.

Bean is recognized for its exceptional order fulfillment. For that reason, various other businesses have sought to improve their own order fulfillment by benchmarking L.

Different Methods of Exploratory Research Design. This research is conducted to clarify ambiguous problems. Post your feedback or queries in comments. Leave this field empty.

Return to top of page. The Internet allows for research methods that are more interactive in nature. When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

If the theory happens to be too general or too specific, a hypothesis cannot be formulated. Therefore, a need for an exploratory research may be realized and instituted to gain experience that may help in formulating a relevant hypothesis for more definite investigation. The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation.

Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, they cannot reveal "how often" or "how many". Exploratory research is not typically generalizable to the population at large.

Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. The goal is to learn 'what is going on here? Earl Babbie identifies three purposes of social-science research: Applied research in administration is often exploratory because there is need for flexibility in approaching the problem.

In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research. Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.

The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.

The objective of causal research is to test hypotheses about cause-and-effect relationships. If the objective is to determine which variable might be causing a certain behavior, i. In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variable s constant and then measure the changes in the other variable s.

There are often much deeper psychological considerations, that even the respondent may not be aware of this is not true. There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia. Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

Examples of Exploratory Research

Main Topics

Privacy Policy

Types of Exploratory Research Design. Some of the more popular methods of exploratory research design include literature searches, depth interviews, focus groups, and case analyses. Literature Search: It is one of the fastest and least expensive means to discover hypotheses.

Privacy FAQs

this presentation is based on the exploratory design types in marketing.

About Our Ads

In this lesson, you'll learn about a type of research called exploratory research. You'll achieve a general understanding of the topic through. Exploratory research, as the name implies, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems. This type of research is usually conducted to study a problem that has not been clearly defined yet. Conducted in order to.

Cookie Info

Explanatory Research Definition, Types, Comparison, Advantages, disadvantages. Add Comment. Purpose of Explanatory Research: Exploratory researchers are normally led when an issue is not obviously characterized. It permits the agent to familiarize with the issue or idea to be examined, and conceivably create theories (meaning of theory) to. Exploratory Research is research conducted for a problem that has not been studied more clearly, establishes priorities, develops operational definitions and improve the final research design.[1] Exploratory research helps determine the best research design, data .